The online casino industry has evolved to keep up with the demands of an ever-changing gambling public which is becoming even more technologically advanced. New trends affect the way people want to gamble and this in turn requires online casinos to initiate changes to improve the player's experience.

One of the ways that casinos have tried to re-invent themselves in is with regard to communication with new and existing players. These days players are rewarded for just receiving a little downloadable message service that serves as a personal assistant when you're online. This is a computer application called a 'Personal Messenger' and it updates players when there are new promotions, news and events occurring at their favorite casinos.

Some of the clever features that the Fortune Lounge Personal Messenger has, which we've been monitoring for a period of time now, are listed below:

You can now check your casino account balance.

Contact the Fortune Lounge support team - live chat, email, and call-back & call centre numbers.

Link directly to the Fortune Lounge Players Club, review your points balance and redeem your loyalty bonuses.

Use the quick-link buttons to review the Fortune Lounge winners' wall and to keep up to date with all the latest Fortune Lounge news.

The Personal Messenger has been redesigned to make messages easier to read. You are now also able to delete your read messages.

Another innovation in the market has been embraced by Titan Poker who is hosted on the Playtech software network. Titan Poker has a live download function that automatically starts up when a player enters the poker room's banking pages. This means that players have 24/7 live assistance while making purchases online, and this make the process a whole lot simpler and safer too.

The Personal Messenger is a new nifty application that replaces much of the electronic mail (email) communication that online casinos have had to rely on to get their important messages across to their discerning playing public. This relieves some of the SPAM concerns that casinos face when relaying their messages to their customers. Casinos for a while now have had to face the onslaught of anti-SPAM firms who blacklist them on the Net if they are reported to have sent unsolicited emails to undesirable recipients.

Enter the new Personal Messenger and the rest is history, and the best part of this unique tool is that it will always be right there on your desktop. It does not take up much space within your program files either. The Fortune Lounge Personal Messenger needs a mere megabyte to install and that beats having to go into the casino software to request information that you should, essentially have at your fingertips.

These new progressions have led to a new era in the industry where players are being consulted more and more to advance this ever-growing industry. This means that if there was ever an industry that has been setting trends with regard to customer service and player satisfaction, the online gambling industry would be at the forefront of these incremental changes, and would definitely have a thing or two top teach other market in the corporate playing field.