'Peer pressure has many redeeming qualities. It is the pressure of our peers, after all, that gives us the support to try things we otherwise wouldn't have.' - Bill Treasurer

Really Simple Syndication (RSS) feeds have a feeling of being en vogue. You know, the type of feeling that has you jumping into the river just because your friends are. The kind of thing your mother warned you about.

The truth is RSS feeds are sweeping the Internet community, but for reasons far greater than peer pressure.

Businesses involved in online marketing are fast discovering the value of making their site information RSS compatible. Savvy online business owners are finding that the application of an RSS feed provides a win-win scenario. You win because clients return to your website time after time, your client wins because they receive information from you based on their own set of preferences. In the end it is a relatively hands-free way of building trust with your client.

Building Links

The application of RSS feeds also provides a targeted opportunity to increase link building for your site. The RSS feeds include links you may have on your blog or website and allow your RSS feed subscriber to visit those links that generate traffic for your website or blog.

As web-based businesses work to integrate technologies they are finding that the full implementation of business friendly applications create greater recognition for their website and allow them to grow the business at an accelerated pace.

Unified Pressure

'Rarely do schools acknowledge the power of peer culture in defining standards, and rarely do they take advantage of this power as an engine for quality. When students themselves are in charge of projects that they care about, peer pressure can become a powerful force for high standards.' - R. BERGER, Harvard Education Letter

The School of Hard Knocks has its own set of peer pressure tactics, unfortunately much of the peer pressure results in decreased business when there is a refusal to look into the 'high standards' of purposeful advancement.

Many business owners may be intimidated by the new technology or they may simply refuse to learn the new skills. The good news is there are businesses that can assist you in implementing the technology of an RSS feed. There are also businesses that can provide targeted and fully optimized content for your website that has the ability to increase the frequency that your website is utilized, information downloaded and products purchased.