Let's talk about something that really has the potential to change your real estate business, almost instantly.

I just got done reading an interesting report written by well known marketer, Rich Schefren.

He has little to do with the real estate business and that's one reason why his thoughts are so valuable.

Some of the best technology and marketing ideas you can get will come from looking at industries other than real estate. You look at what is successful in another industry and ask yourself, "How can I apply it to my real estate business?"

Throughout the report, Rich asks a profound question. I am adapting it here for real estate:

Are you running your real estate business as an Opportunity Seeker or as an Entrepreneur?

Here's the difference. Quoting from the report:

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Opportunity Seeker

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An opportunity arises and you grab it.

Most business owners who struggle, are busy with the day to day of their business and take action on what's appealing.

Strategic Entrepreneur

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You have an end in mind, a vision.

Successful entrepreneurs know their vision, develop different alternatives for its accomplishment, and choose the approach they think is most probable. They continually ask, "What are my best opportunities to achieve my vision?"

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So which sounds more like you and your business?

I have to admit, this hit home with me and where my business is at the moment.

And this leads me to the main point of this article concerning your real estate website.

Are you caught up in the search for the most profitable "tactic/opportunity of the week," or are you keeping your focus on your long term business vision and using that as criteria to help make your business decisions?

If you've read my most recent blog post, it is a mini-rant about how so many real estate professionals seem to have tunnel vision and are so focused on search engine optimization as THE way to promote their real estate website.

Rich Schefren's report speaks exactly to that. Opportunity Seekers are so busy chasing the latest opportunity (i.e. reacting to the latest Google update or using the latest SEO trick) that they get to the end of the month and feel like they haven't made much progress.

When you are dealing with your real estate website, it is very, very easy to get caught up in the mentality of, "If I just learn some more tactics and techniques, I will be able to make my site successful."

That is an opportunity seeker talking, not an entrepreneur.

If your business goal is more sales and more listings, then a high search engine ranking is only one path that MIGHT get you there.

An entrepreneur says, "What is the vision I have for my business and how does my website fit into achieving that goal? What are 10 different ways my website can help me get there and what are the benefits and drawbacks of each way?"

That's strategic thinking, and it can really mean the difference between moving your real estate business forward and just spinning your wheels working really, really hard.