People are so focused on promoting their websites on the web these days that many are overlooking the original marketing mediumthe offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods have been developed over hundreds if not thousands of yearswhat cavemen used to sell I have no ideabut the point is still valid. Business promotion existed long before the internet. So what methods of marketing in the real world can an online business owner apply to the cyber world? One extremely effective method is brand marketing through merchandise. Think about itbefore the web existed, how did businesses like real estate companies market their brands? One way they did it was to give stuff awaya marketing trick that is still being applied effectively today. How many pens, pencils, and magnets do you have lying around the house, stuck to the refrigerator, placed behind your earwhereverthat bear some companys logo or name? If you have ever worked in an office environment doubtless you would have noticed several different slogans on a hodgepodge collection of pens (some that might even still work) and pencils collected over time from seminars, informational fairs, trade events, etc. Brick and mortar businesses are doing it, so why arent you? If you dont want to market your website on writing utensils or magnets you have several alternatives. Other products that work well for marketing include coffee mugs, travel-and-go cups, mouse pads, bumper stickers, key tags, and stress balls. Lets not forget another great place to show off your websiteon your body! No, Im not talking about taking drastic measures like tattooing your company URL on your forehead. Clothing advertisements are the name of the game. Clothing is a wonderful way to advertise your website, especially if you have a funny slogan or eye-catching logo. You can have your website address printed on hats, shirts, umbrellas, tote bags, and all sorts of wearable accessories. The best thing about advertising on clothing is that the advertisement is mobileit goes wherever you go. The next time you get dressed to go out why not wear something that promotes your business? Dont forget that you can give away things as wellimagine a hundred walking billboards for your website! There are plenty of companies that will apply your brands to products. The cost is cheap and the rewards can be high, so what are you waiting for? Look through your local phonebook or do an internet search for companies that print to merchandise and then go get branding! Copyright 2005 Jon Castle Article may be reprinted freely as long as the author bylines are included. |
