Here are some important tips that should improve your Google Adwords campaign. Balance your campaign. Balance convertibility with traffic levels on pay per click campaigns. For instance, if you write "100% free course" or "100% free to download," you will more than likely have a high conversion rate, but a good percentage of them will be tire-kickers. In contrast, if you don't write that the product is free, your click-through rate will suffer, but more visitors will be serious buyers.

Warm up your traffic. Use pre-selling methods to warm up the traffic you send to your sites via pay per click advertising. For instance, give them a completely free demo download of software your team has developed--or give them a report you created. The goal of course should be to eventually close a sale, but these pre-selling intermediary steps will only increase the chances of making that sale.

Proceed carefully. Start all Google Adwords campaigns using only Google's Search Network. This provides the highest quality traffic, which is pulled directly from Google, Ask.com, EarthLink, and other Google search partners. Do not use Google's Content Network until you have established a profitable campaign with the search network.

Filter your content. Take advantage of contextual advertising programs that allow you to select where your advertisements will be published. Google Adwords now offers this. If you notice that your click thru rate is unusually high with the 'Content Network,' even though the conversion rates are disturbingly low, you should consider weeding out some of the potential problem sites.

Always test your campaigns first. Start all pay per click advertising campaigns with a test campaign on Google Adwords. Adwords picks up ads faster and will likely produce the best possible results, which means it is almost certainly the best place to begin. If you have success with your Adwords campaigns, only then should you consider advertising on other networks.

Constantly tweak the wording of your pay per click campaigns to determine the best arrangement of words. For instance, try switching the first line with the third or the second line with the third. Try all different permutations that make sense and then take note of your click-thru rates. Additionally, take note of whether your conversion rates remain the same or change.

Take advantage of different pay per click advertising trackers. For instance, Google Adwords provides you with its own system for tracking advertisements. Copy and paste this code into your site, so you can see which advertisements are gaining clicking through and which advertisements are gaining conversions.

Take advantage of all pay per click advertising system resources. Google Adwords, for instance, released an extensive course that explains precisely how to get the best results from advertising. Rather than spending your money on an expensive course, get all of the information straight from the horse's mouth before you go anywhere else.

Do not overspend on pay per click advertising without good reason. In almost all cases, you are better off bidding 5 cents per click--and then slowly scaling it up once you actually get the results that you want; and only after you have determined mathematically that you can earn an even better return with more clicks. Do not bid on high priced keywords.

Start all pay per click advertising campaigns with a test campaign on Google Adwords. Adwords picks up ads faster and will likely produce the best possible results, which means it is almost certainly the best place to begin. If you have success with your Adwords campaigns, only then should you consider advertising on other networks too.

Experiment with a few of these tips. Then, add more if you are happy with the results. Most important is to take action. You may be leaving money on the table, if you don't.