People are divided when it comes to the question of whether to buy an upright or cylinder vacuum. But if you prefer an upright vacuum then there's no doubt: it has to be an Oreck.

Oreck hasn't been making vacuum cleaners as long as other companies. It wasn't until 1963 that Oreck vacuum cleaners were first manufactured. But, from their first factory in Long Beach, Mississippi, the company has established itself as one of the world's favorite vacuum cleaners. Its new Mississippi plant covers 375,000 square feet and is surely one of the most modern in the world. People the world over have bought, use and love their Oreck vacuum cleaner. There's even an Oreck fan club. But why do people rave about Oreck vacuums.

Perhaps the answer lays in the fact that Oreck vacuums weren't originally made for the general public. Oreck started out life making vacuum cleaners for the hotel industry. Because they were used in hotels, the appliance had to be powerful yet easy-to-use; lightweight yet robust. They were an instant hit. They were loved by the housekeepers who used them. So much so, that the hotel employees asked to buy the machines for their own use. Such positive feedback, by people who vacuumed for a living, wasn't lost on Oreck. The company soon started to sell its unique product to the general public.

Needless to say Oreck vacuums were as much a success in the home as they had been in hotels. The lightweight design, powerful cleaning capabilities and durability were just as appreciated in the home. Over the years many other manufacturers have brought in new fangled designs and gadgets. Oreck, by contrast, have more or less kept to their original design. This hasn't hurt Oreck. On the contrary, people like and trust a vacuum manufacturer that hasn't felt the need to follow passing fads. People feel comfortable around the familiar. Oreck vacuum cleaners are built to last and have a timeless quality to them. Some products perform so well they don't need changing; the Maytag front-loader washing machine, the Dualit toaster and the Bialetti stove-top coffee maker. The Oreck is one such product.

But just don't take my word for it. Here are quotes from others.

'Oreck products may not follow the latest trends but they are high quality, do exactly what they should, and represent real value for money - just what you need from a vacuum cleaner', Chris Haslam, Ideal Home magazine.

'The Oreck XL7 vacuum cleaner is an absolute must for people who are allergic to common triggers such as pollen, pet hair and dust...worth every penny', Your Home, 2005.

Oreck vacuum cleaners have firmly ensconced themselves in our homes and hearts. The old fashioned looks, powerful cleaning power and longevity have inspired trust and affection. Oreck vacuums have been passed down from generation to generation. So, if you're looking to buy an upright vacuum cleaner, consider an Oreck. I'm sure you'll fall in love with this humble yet trustworthy appliance.