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Index › Business & Commerce › Sales
 

Perky Voices = Perky Sales

 
Author: Dr. Gary S. Goodman
 

Its easy to sell someone who is in a great mood, dont you agree?

But why do most people we call sound grumpy? Cant we just once run into someone who has won the lottery and wants to share?

Imagine how many more sales you could make if say, 90% of those with whom you spoke started to sound nice, supportive, upbeat, and receptive. That would surely beat guarded and suspicious, right?

Well, heres the good news. You can control and alter their receptivity by inserting a quick vocal trick.

But first, let me set the stage.

Youre cold calling, and youre put through to Mr. Smith. His assistant connected you, and he doesnt know why, or know you, so he sounds like hes speaking from a cocoon.

Hello, he grumbles.

Stop here. How do you normally respond, tonally?

Ill tell you. Youll match his grumbling tone. If hes down in the dumps, youll jump down there, too!

And thats a big problem, because its hard to sell anybody when you both sound depressed.

Here comes the trick to your rescue.

Backtrack to his grumpy hello. Instead of allowing your voice to decline, consciously contrast it with his.

Ask his name, dont state it. Hello, Mr. Smith?

This should instantly elevate his voice into a more upbeat, optimistic range, into a range of greater receptivity.

From that point, continue your presentation as you normally would.

Prove the value of this technique to yourself. Im sure youll agree that at the crucial initial stage of a conversation, a perky voice will perk up your sales!

 
 
 

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