...the Jones's? The Smiths? The latest internet "sure-fire, 100% guaranteed, knock-down last, best opportunity?"

Makes you want to pull your hair out, doesn't it?

I'm here to tell you...don't get caught in that trap.

I have yet to learn about anyone who has made any significant long-term income from any of these programs. Perhaps there have been a few along the way, but to be successful on the internet requires more, much more than simply joining every new highly-touted program that comes along.

It's sad, but the reality is that there are a large number of people who are burned by the hype and get scared away, believing that it is truly impossible to succeed online.

Nothing could be further from the truth.

Many people just give up and fail to pursue their dreams, but others simply stand up, brush themselves off, and proceed to do what needs to be done in order to be successful.

Look around - there are many examples of ordinary people doing an extraordinary business online. Some of them have advanced degrees; others no more than a high-school education.

It is said that the internet is the great equalizer, and I know that it is true - at least when it comes to running a profitable online business. I'm a perfect example; who would dream that a technophobic middle-aged female could even compete? Amazing what you can do when you put your mind to it.

It doesn't take a brilliant mind or a truckload of cash. What it does require, however, is a willingness to educate yourself on what works and what doesn't - and there's a whole lot of both.

There is no one correct way to succeed online, but many. Many of the so-called "gurus" tell you that there's only one way - THEIR way - but don't buy into it.

We are not all alike - so why should our businesses be?

Choosing a business only because you think it can make you lots of money is a recipe for disaster. Find your passion, and build your business around it. You must do this in order to maintain the enthusiasm needed to guide you over the rough patches.

It is then that others will be racing to keep up with you!