How would you like to have every one of your clients call you every time they opened a case? How about being called so often that youre on your best clients speed dial? With all the distractions in their day, how do you stay visible to them? What will help them remember you when they open a case? And what about prospect contact?

Nothing beats a personal visit and making a good impression, but neither you nor they want that every week, and the cost in time and money is prohibitive. Making weekly phone calls takes a lot of time and you may be thought a pest after a while. Most of your calls will hit a voicemail message anyway. How useful is that? If you want some client mindshare, you can get it with a message that stands out from the hundreds of emails and phone calls they get every day, and if your message is valuable to them.

Heres what you need to get mindshare.

1. A unique and valuable message for them
2. A memorable and convenient way for them to get the message
3. Repetition

Heres what it takes.

1. Developing rich, unique and interesting message content
2. An eye pleasing format with a personal connection to you
3. An automatic and reliable delivery system and a client email database
4. A schedule you stick to (weekly, bi-weekly, monthly)

The content is the big commitment. It takes several hours to develop or find an article to send. But one message will serve all your clients and takes less time than a call or visit. They may even value the message more. For your largest clients and your national accounts, you may want to send a message specific to them periodically.

I send monthly memos to a database of over 800 names, and weekly Time Out messages to a group of 350 mostly financial advisors. The memo youre reading is sent weekly to just EPS employees. Your competition is calling your clients every day. With your busy schedule, how do you keep all your clients and prospects thinking of you?