Did you know that a credit policy is a channel where you can control your bottom line, sales and income? By tweaking your credit policy you can make more money instantly.

A new book, Become the Squeaky Wheel by Michelle Dunn describes credit policies and outlines how you can create one for your business so you have more control over your bottom line, sales and income.

When a potential customer fills out a credit application you can get near-perfect information about that customer and how they pay their bills, and if they can afford more credit. Most consumers that take the time to fill out a credit application are serious about buying from you; otherwise they would just go down the road to where they can buy without filling out any forms.

After extensive research it was found that consumers that can obtain credit will even pay more for a product or service when they are extended credit and have great customer service. The faster, easier and smoother procedures will get the most and better paying customers.

The result? More sales, income and happier customers for your business. This can also result in word of mouth advertising from happy customers, and that is free.