An Article is a quantum of information on a particular topic mostly intended for free distribution to serve as source of knowledge. However with a slight addition & twist that quantum can also serve as highly targeted advertisement method to your site.

The method has been used with success in offline world. But internet has lately made the articles evolve into a specialty. Easy availability, easy searchability and sheer volume of information make articles unique.

If you are in internet business articles can help you by more than one method.

- They make you expert in eyes of reader. A trust based relation has already been formed by the time are furnishes reading an article.

- When put on your site on they make your site rich in unique content. Your site gets higher ranking in the search engineers and that in turn brings more customers. Any customer who might be looking for information will come to your site and if he is a potential buyer he is more likely to buy from you because you are giving him the required information without any attached string.
- If you sell umbrellas and you also have exhaustive information on your site about umbrellas, you are going to outperform the one who doesnt. It is so because by providing free information you are doing a service and will be put on higher pedestal.
- Submitting articles to various directories with your resource box attached will serve as non stop advertisement that aims at specific audience.
- You can use your articles to post in your newsletter. This way your stay connected with your readers and thus perform better than if you do not.
- Articles can help you to carve a niche of your own in ghostwriting business.
When writing an article one should take care of writing it well. One must make it interesting so that the reader is not bored. If the article is not well written your aim of writing article is defeated. A better written article studies unique and draws make readership.
To write a good article one has to take care of all the features highlighted in previous articles of this series. The knowledge of subject and command over language are very important aspects.

However because internet articles have become a specialty themselves, there are certain things one must remember while writing articles.

-- An article must provide information that is useful to a reader. It should provide the necessary information even if they he never visits your site.
-- Self-serving links must be in the resource box. Links in the text itself are blatant advertisement and are considered equivalent to spam.
-- The article should not be a sales pitch or advertisement in itself. If you have written a press release it should be submitted to the press release site and not article directory.
-- The article must be in simple, understandable and fluid language. A paragraph should not be more than 3-4 lines. A good article length is between 400-1200 words.

Till our next article.